The course

Delivery type
Weekday evenings and Fridays
Duration
1 year (full-time) / 2 years (part-time) / 30 months (January entrants)
Intake date
September, January
Location
Dubai

Contact

Overview

Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

International Business Management pathways

Our MSc International Business Management with Marketing is one of three specialist pathways we offer in International Business Management. The programmes cover key issues in international business management including the international business environment as well as the importance of strategy, finance, marketing, and organisational behaviour. You then focus on developing specific knowledge and skills in your chosen pathway subject in preparation for a career in that area.

The international focus of the programme attracts students from all around the world, giving a rich learning environment where international experience and practice is shared.

Students also have the opportunity to take part in team-building, leadership and networking events during the first few weeks of the programme.

Programme duration

  • Full-time: 12 months
  • Part-time: 24 months

Accreditation

The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai.  All graduates receive a British degree that is accredited by Royal Charter in the UK.


Course content

Detailed course guide

All subjects take an international view of business and focus on practical issues and current topics in management as well as key theories of management.

Students will select one pathway from three (Marketing, Human Resources or Finance). All International Business Management students in Dubai will study the same set of mandatory courses regardless of pathway, but have the opportunity to select from a range of pathway dependent options. Students undertake a dissertation within the field of their chosen pathway.

Semester 1 (Sept-Dec)  Semester 2 (Jan-April)
International Business Context Business Economics 
Competitive Strategy  Research Philosophy and Practice
Marketing  International Marketing 

One from a range of options including*: 

  • Comptemporary Consumers 
  • ICT Utilisation within SME Context 
  • Marketing Logistics 
  • Global Purchasing and Supply 
  • Fundamental of Lean Six Sigma 
  • Leadership 
  • Work Culture and Organisations 
  • Financal Analysis 
  • Operations

 

*Options subject to timetable availability. 

One from a range of options including*: 

  • Branding and Communications 
  • Advances in Digital Marketing 
  • Quality Management and Engineering 
  • Project Management 
  • Digital Marketing and Analytics 

 

 

 

International Business Context

Semester 1 (mandatory)

Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.

Competitive Strategy

Semester 1 (mandatory)

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.

Marketing

Semester 1 (mandatory)

Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.

Business Economics

Semester 2 (mandatory)

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems. 

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

International Marketing

Semester 2 (mandatory)

This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.

Career

Graduates have found employment in varied management and operational roles in:

  • accounting and finance
  • marketing
  • operations and programme management

Entry requirements

For MSc entry, a good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. Given the clear practical element of the programmes, we will also consider non-graduate candidates holding less than a good Honours degree, or its equivalent, but with compensating qualifications or experience may be admitted to the Postgraduate Diploma programme. Transfer to the MSc will be possible later on if exams and course work are at MSc level.

To find out about the entry requirements for this programme, kindly call +971 4 4358700 or please send an email to dubaienquiries@hw.ac.uk

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.5 (with all elements passed at 6.0 or above). Applicants who have completed secondary and tertiary education will need to provide documentary evidence. A minimum of one year full-time study in English will be required.

Fees

  • AED 75600*

* All tuition fees inclusive of VAT

Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.