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Motivational cover letters - aiming to impress

The content of the cover letter is an important opportunity to make you stand out from the crowd. It is your chance to really show the employer your motivation for the company and the role you are applying to as well as motivating them to take your application further. Get your cover letter right and there is every chance that an employer might still want to interview you - even though you might not have the best qualifications or experience on your CV.

What to say?

  • Word process your letter unless specifically asked for a handwritten letter.
  • Generally speaking, your cover letter should be no more than one side of A4 in length.
  • Address your letter to an individual if possible - try to avoid ‘Dear Sir/Madam' or ‘To whom it may concern'. Show them that you are prepared to go the extra mile to find out what their name is.
  • Always use a business letter format and remember to quote any Job Reference number.
Sample Cover Letter

Paragraph 1: Introduction
State what job you're applying for, where (if appropriate) you saw the job advertised and your
current status as a student/graduate.

Paragraph 2: Why them?
Demonstrate that you get what the organisation is all about! Convince them that this company is the one that you want to work for. Let them know what has impressed you about the company and show them that you have a good insight into their products/services, customers/clients etc.

Paragraph 3: Why the role?
Demonstrate that you understand what the job involves and have researched the organisation and the sector and then let them know why that job appeals to you.

Paragraph 4: Why you?
Give a brief summary of the main skills and qualities you have that will make you an ideal candidate for the job. This is your ‘sales pitch' opportunity to showcase your most relevant attributes.

Paragraph 5: End on a positive note! Leave the reader with the impression that you are convinced you are the right person for that role.