Brand guidelines

In March 2016 the University changed its visual personality and a simplified logo replaced the previous blue penant version on all printed and digital materials.

The logo

The University relies on the logo as the single graphic element which when used correctly establishes a consistent visual identity for Heriot-Watt.

There are two important elements to the University logo – the shield-of-arms and the name, which must both be used together. It is also essential that a consistent use of colour and positioning is maintained throughout all areas of logo application.

The logo must always be reproduced from electronic files supplied by Media Services mediaservices@hw.ac.uk and not from photocopied or preprinted material, or be redrawn in any way.

• Brand Guidelines
• Style Guide
• Colour Palette Guidelines - Updated July 2019
• Logo request form