Kate Wilson, the latest student from our MSc in Marketing to complete an internship at the Array Marketing offices Toronto and New York, made the most of a wonderful opportunity by impressing her hosts with a project and presentation before taking in the sights of the two vibrant cities.
Each year one outstanding student from Heriot-Watt University’s Master’s degree in International Marketing Management is offered a four-week internship at the Toronto HQ and New York offices of Array Marketing and after a competitive application process, Kate was chosen as this year’s candidate.
Array Marketing is a global retail merchandising solutions provider, which has become one of Heriot-Watt’s key industry partners in the area of marketing. They specialise in transforming retail environments by producing innovative visual merchandising, store fixtures and point-of-purchase displays for leading retailers and brands such as L’Oréal, Urban Decay, MAC, Sephora, ULTA, Estee Lauder and Coty.
Interning with Array Marketing allowed Kate to gain insights into their key operational areas including project management, technical development, merchandising, store fittings and commercial operations. Reflecting on the learning experience, Kate said,
“What an experience it has been! I have learnt so many new things about the cosmetics and merchandising industries while being able to utilise my marketing skills to offer my viewpoint.”
And with plenty expertise to offer, Kate was also able to make some extremely worthwhile contributions.
She was asked to deliver a presentation to the Array Marketing Executive Leadership Team explaining the effect the internet has had on the cosmetics industry; specifically considering the effects of social media, technological advancements, online consumers and e-commerce.
She highlighted the challenges and opportunities that the internet / e-commerce presents Array Marketing and the wider merchandising and cosmetics industry and suggested key areas where they could focus their efforts. Kate thoroughly enjoyed the project and thinks the Array senior team found it worthwhile too, saying
“This is a fundamental topic within Array as they focus on brick-and-mortar stores, therefore, it was an exciting chance to provide them with my insight.
The topic also fitted in nicely with my dissertation so it allowed me to collect my primary research whilst on the internship. To gather research for the presentation, I got to speak to industry experts and even attend a meeting in New York!”
Kate with Associate Professor of Marketing and Head of Postgraduate Taught Studies, Elaine Collinson at the Array Marketing offices.
“The thought of presenting my findings to the Array senior management team was daunting but it ended up going extremely well.”
“I started off with a small video introducing myself and then went on to present my research. The board were really intrigued by my findings, asking me questions and made me feel so comfortable. It has given me so much more confidence knowing I can present in front of a team of senior executives and board members!”
With a visit to Niagara Falls ad time to discover Toronto and New York City topping off this once-in-a-lifetime experience, Kate says the Array internship made a positive impact on her at a personal level as well as professional, adding,
“The whole experience has been extremely worthwhile and I have learnt so much from the lovely individuals I have worked with. I had a really fun time and from someone who had never travelled alone before, I have grown so much in confidence.”
Find out more about Array Marketing by following this link: Array Marketing
Read more about our MSc International Marketing Management, the programme that gives you the chance to intern at Array Markeitng in Toronto and New York!