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The MBA with specialism in Marketing from Edinburgh Business School is equally relevant to you whether you are looking to develop a career in marketing, or have previously worked in a business department and are now looking to transfer to the marketing department.
You will learn more about different marketing disciplines, such as consumer behaviour, international marketing, marketing channels and marketing communications.
Approximately 200 study hours per course.
The MBA with specialism in Marketing programme covers various areas of marketing, which will arm you with the skills and knowledge you need to take the first step toward your marketing career, or progress up the marketing career ladder.
The programme comprises of seven core courses, and four specialist electives that focus on marketing techniques.
The core courses are:
- Organisational Behaviour
- Project Management
- Strategic Planning
Full details of the MBA with specialism in Marketing core and elective courses are available from EBS.
Refer to the 'How to apply' information from Edinburgh Business School.