Heriot-Watt Dubai was chosen to collaborate with The Department of Tourism and Commerce Marketing (DTCM), a branch of the Government of Dubai and the Knowledge and Human Development Authority (KHDA), for a compelling global campaign to encourage prospective students to study in Dubai.
The campaign is backed by the government’s strategic vision and investment, along with Dubai’s reputation as a knowledge-based economy at the forefront of innovation founded on the commitment to provide quality education as a principal for the next generation of leaders, innovators and entrepreneurs.
The Study Dubai campaign is a drive that aims to bring students seeking tertiary education, to the city of Dubai that provides countless opportunities across different educational disciplines. The campaign spans from future-forward mindsets to job security, safe environments and access to a vibrant student life. It showcases a wealth of courses and degrees that cover a full spectrum of curricula, disciplines, and to see why Dubai is one of the preferred choices for international students.
Three students from Heriot-Watt Dubai were featured in the campaign: Tanishi Mathur (third year Electrical and Electronics Engineering), Saadeddine El Nakib (third year Mechanical Engineering), and Faisal Alkhiyari (fourth year student in Business and Finance). They each perform in a captivating video campaign showcasing their passions and future aspirations in Dubai. The videos were filmed across iconic areas of the city, with attractive visuals conveying Dubai’s abundance of best-in-class higher education opportunities.
The campaign is supported by KHDA, the educational quality assurance and regulatory authority of the Government of Dubai which oversees the development of the education sector in the Emirate of Dubai.
The rich marketing assets from the campaign are featured in Arabic and English to target the local market.
Please see below for campaign videos featuring Heriot-Watt students.