An iconic designer who was once named ‘King of the High Street’ delivered a masterclass in fashion to Heriot-Watt students this week.
Professor George Davies travelled to the Edinburgh Campus to share his expertise on an industry he has helped shape over many years.
It was a great pleasure to meet and talk with the students, all of whom were extremely engaging and demonstrated a genuine interest in the retail industry.
The philanthropist and long-time donor to the University is perhaps best known as the man behind George at Asda but has also produced extensive collections for Next, M&S and his latest creation, FG4.
He took the time to deliver a special, tailor-made lesson to students studying on the MSc International Fashion Marketing course - a degree he helped establish in 2005 - alongside MSc International Marketing Management students.
Professor Davies said: “It was a great pleasure to meet and talk with the students, all of whom were extremely engaging and demonstrated a genuine interest in the retail industry.
"Their enthusiasm was clear to see and that will help them in life. The fashion industry never stands still and it’s important to always strive to improve.
“These students are doing just that and I wish each of them well.”
Professor Davies has enjoyed a stellar career to date having received the Drapers Record Lifetime Achievement award and named ‘Designer of the Decade’.
In 2003, he was honoured with a Doctorate of Letters from Heriot-Watt in recognition of his work in the field of fashion and textile design management.
The University is now planning to launch an International Fashion Marketing degree at its Dubai campus.