Heriot-Watt has been awarded Gold and Silver places at the prestigious HEIST education marketing awards, for our campaign to promote the University's Go Global programmes of inter-campus study.
The University was shortlisted in two categories, 'Best Internal Communications Campaign or Initiative 2016' and 'Best International Initiative 2016', and was a Gold award winner in the former category a Silver award winner in the latter.
Speaking of the Gold award for Best Internal Communications the judges said, ''Lovely, high quality imagery; strong, eye-catching design; great campaign consistency and visibility. A well executed idea!'' In relation to the Silver award for Best International Initiative they said, ''This campaign has successfully built a strong foundation to be able to market externally drawing on an authentic brand position and Heriot-Watt's offer of a truly global student experience.''
Accepting the award on behalf of the University and the team, Martyn Spence, Director of Marketing and Communications, said, “These were two well deserved awards for communications campaigns which supported an important strategic development for the University.
“The team faced the challenges of very diverse target audiences in a range of countries and of working with colleagues around the world to develop and deliver these campaigns. As ever resources were tight, but in delivering these successful programmes the team demonstrated character, resilience and exceptional professional skills, resulting not only in campaigns which succeeded in achieving ambitious aims but also in this recognition by our professional peers.”