International Fashion Marketing students foster ties with Japan

Students model Japanese-inspired garments. Photo by Monika Szczepaniak.

International Fashion Marketing students from Heriot-Watt University organised a fashion show as part of the Sakura Scotland "Sukottorando meets Scotland" event held in Edinburgh.

The International Fashion Marketing students did a fantastic job in choreographing and styling the show

John Melvin, Operations Director for Sakura Scotland

The event aimed to foster ties between Scotland and Japan in the areas of culture and education as well as raising funds for Scottish Love in Action, a charity that helps poor young girls in India. Featuring a Japanese cafe, kimono demonstrations, origami workshops and a series of talks and whisky tasting, the event provided something for everyone.

One of the main events of the afternoon was a fashion show put together and modelled by University MSc International Fashion Marketing students. The students worked hard on all aspects of organising the show including styling, music, choreography, hair and make-up as well as modelling the Japanese-inspired tartan garments designed and created by students at Robert Gordon University's Gray's School of Art.

The show was well received by the guests who included the Japanese Consulate General, Mr Tarahara and his wife.

John Melvin, Operations Director for Sakura Scotland said: "The International Fashion Marketing students did a fantastic job in choreographing and styling the show as well as looking professional, confident and entirely at home on the catwalk. Everyone was talking about the fashion show and we've had great feedback from people who were there."

Patsy Perry, Deputy Programme Director of the MSc International Fashion Marketing said: "Our IFM students did an outstanding job of representing Heriot-Watt University with their organisation and modelling of the fashion show. They most certainly injected some fashion and flair into the event."