MA (Hons) International Business Management with Enterprise

The course

Course code
KPT/JPS (R/345/6/0702) (FA5012) 04/25
Delivery type
3 years
Intake date
September, January

With very close links with industry, commerce and relevant professional bodies, our business-related programmes are world-renowned for its teaching and research.


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As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and organisations operate - how they develop their strategies and take key decisions - is vital.

Our International Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decision making processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.

All International Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.

International Business Management with Enterprise students take a range of specialist Enterprise courses such as Innovation Management; Business Venturing and High Growth Companies. This specialisation allows students to tailor their degree to meet their career needs and aspirations.

Teaching and Assessment

Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks. Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.


This programme is accredited by the Malaysian Qualifications Agency (MQA). In accordance with our normal practice our professionally orientated programmes are designed to meet the educational requirements for membership of relevant professional institutions. In addition to recognition within Malaysia, we seek accreditation by the relevant UK or international professional bodies in accordance with their standard procedures.

*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland and the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).

Course content

Year 1

  • Fundamentals of Marketing
  • Human Resource Management
  • Commercial Law
  • Intercultural Issues in Business and Management
  • Operations Management
  • Enterprise Concepts & Issues
  • Management Theories in Practice
  • Choose 1 optional course

Optional course available in Year 1 include:

  • Organisational Behaviour
  • Marketing Perspectives

Year 2

  • Business Research Methods
  • Innovation Management
  • Strategic Management
  • Business Venturing
  • Business Analysis and Consulting
  • Choose 3 optional or elective courses

Optional courses available in Year 2 include:

  • Consumer Behaviour
  • Resourcing and Talent Management
  • Critical Approaches to Management
  • Marketing Communications

Year 3

  • International Business
  • Global Trends and Ethics
  • Choose 2 Approved Enterprise Option
  • Choose 2 optional courses

Across both semesters

  • Dissertation

Optional courses available include:

  • Retail Marketing
  • Marketing Sustainability
  • The Contemporary Workforce
  • High Growth Companies
  • Marketing and Management in SMEs
  • Changing Trends in Employment

*Information correct at time of publication and may be subject to change


This degree equips students for employment in the business support sector, and for enterprising careers in self-employment, business ownership, or as entrepreneurial employees in existing firms. Enterprise skills are important for innovative start-ups, and also to bring local, national and global competitiveness to existing organisations.

Entry requirements

  • Heriot-Watt University Malaysia Foundation in Business: CCCC
  • A-Level/STPM: CCC
  • UEC: 20 points or less (5 subjects not less than B grade)
  • CPU: 70%
  • SMA 3 (Indonesia): 7.5
  • IB Diploma: 25 points
  • Diploma deemed recognised by the Malaysian Government, acceptable to the University.
  • Any other relevant qualification deemed recognised by the Malaysian Government.

English language requirements

If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.

If you do not have IELTS 6.0, we offer a Pre-Sessional English Programme (PSEP) prior to commencing your studies.


View our tuition fees for this course.

Scholarships and bursaries

See our range of scholarships and sponsored scholarships.