MSc International Business Management with Marketing

The course

Programme code
KPT/JPS (R2/0414/7/0040) (MQA/FA3830) 10/28
Delivery type
1 year/2 years
Intake date
September, January


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This Master's Degree is aimed at graduates, without a business or management background in their first degree, who wish to gain a broad-based business qualification to enhance their future career prospects. It is also aimed at those looking to develop business management knowledge and skills to enable them to change or further their careers.

Programme graduates will typically be able to demonstrate a critical appreciation of a range of core and specialist theories, concepts and applications evident within contemporary business environments.The programme allows appreciation of business management within dynamic, international contexts; application of theoretical solutions to business problems to inform effective practice; engagement in business-relevant decision-making, leadership and teamworking.

Teaching and assessment

Our students experience a stimulating teaching environment which blends conventional lectures and tutorials with online material in our Virtual Learning Environment. Programmes are regularly reviewed by research-active staff in Edinburgh, Dubai and Malaysia to ensure that the learning material is relevant and current.

Assessment is through a balance of examinations, coursework and a dissertation.


In accordance with our normal practice our professionally orientated programmes are designed to meet the educational requirements for membership of relevant professional institutions. In addition to recognition within Malaysia, we seek accreditation by the relevant UK or international professional bodies in accordance with their standard procedures.

Course content

Semester 1 (September – December)

  • International Business Context
  • Competitive Strategy
  • Marketing
  • Choose 1 from optional courses

Semester 2 (January – April)

  • Business Economics
  • Research Philosophy and Practice
  • International Marketing
  • Choose 1 from optional courses

Optional courses available include:

  • Leadership, Financial Analysis,
  • Quality Management,
  • Engineering and Project Management.

The MSc dissertation is undertaken between May - August.

International Business Context

Semester 1 (mandatory)

Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.

Competitive Strategy

Semester 1 (mandatory)

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.


Semester 1 (mandatory)

Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.

Business Economics

Semester 2 (mandatory)

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

International Marketing

Semester 2 (mandatory)

This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.

*Information correct at time of publication and may be subject to change


The main graduate destinations are business management for industry, commerce and higher education.The programme is focused on delivering graduates with the knowledge and skills appropriate to contemporary, international business environments and positions, with particular relevance to marketing. It is also expected that some graduates will find employment within other business or governmental specialisms.

Entry requirements

A relevant first or second class Honours degree or a degree qualification, or an equivalent qualification recognised by the Malaysian Government, acceptable to the University. 

English language requirements

If English is not your first language, then evidence of proficiency equivalent to IELTS 6.5 is required.

If you do not have IELTS 6.5, we offer a Pre-Sessional English Programme (PSEP) prior to commencing your studies.


View our tuition fees for this course.

Scholarships and bursaries

See our range of scholarships and sponsored scholarships.