Digital Marketing Accelerator

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Our ground-breaking totally online Digital Marketing Accelerator programme will set you apart from the crowd and provide you with accredited and proven skills in this critical business area.

The Digital Marketing Accelerator is an  online learning experience that encourages you to “explore the possible” and to make the connections between deep knowledge of tactics and strategy.

Career opportunities in digital marketing are growing at an exceptional rate, increasingly employers are seeking candidates who can evidence tactical knowledge combined with an ability to think strategically and lead teams.

Digital Marketing Accelerator has been developed in collaboration with leaders in the digital marketing industry and is a must for executives looking to upskill their digital knowledge. The programme is designed to provide a practical knowledge of the approaches, tools and techniques utilised in effective digital marketing.

Participants are given access to the course for 12 months and must complete the assignments throughout the course. The programme comes with a certificate of completion from Heriot-Watt University, 20 CPD hours and is OMCP accredited and participants have the opportunity to take the exam to receive an OMCP certificate.

Course Content

•    The “Life of a Digital Marketing Consultant”
•    Introduction to Digital Marketing Leadership
•    Digital Marketing Research
•    Strategy: The Secret of Success
•    Authority and Influence
•    Digital Assets
•    SEO-Definition and why it’s changing
•    The Role of Social Media within Marketing Strategy
•    Analytics Introduction
•    Developing Market Personas for the Web
•    Routes to Market: Advertising, Content and Social
•    Technology, Structure and Usability
•    Multi Device Considerations
•    Actionable Analytics
•    Website Specification
•    Supplier Evaluation and Selection
•    Digital Strategy Development

 

Key information

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