Dr Sheila Wright

Visiting Professor

Dr Sheila Wright is widely regarded as a thought leader in the Competitive Intelligence (CI) field. Her academic research has appeared in refereed Journals such as: Marketing Intelligence & Planning, European Journal of Marketing, R & D Management, Strategic Change, Journal of Marketing Management, Thunderbird International Review, Journal of Competitive Intelligence & Management, and Palgrave Handbook of Public Affairs. She is also the author of ‘The Financial Times Marketing Casebook’ 1/E and ‘Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility’.

Dr Wright's key interest is the role which CI can play in improving organisational performance and the development of well-crafted competitive strategies. She has been responsible for the introduction of CI and the concept of Insight Management (IM) into many firms, notably, two blue-chip UK companies, a mid-sized UK/US agribusiness, a UK civil engineering firm, a global automobile manufacturer and a US investment management firm. 

She is experienced in tackling the practical problems facing managers who wish to capitalise on CI&IM practice. She has ishared her knowledge through over 40 in-house corporate or public workshops, post-graduate level tuition, business development consultancy.

Dr Wright has also hosted educational assignments in UK, Germany, Italy, Portugal, Belgium, France, South Africa, USA and notably, Abu Dhabi, at the invitation of His Excellency, Ali Saeed Bin Harmal Al Dhaheri.

Areas of interest

• Competitive Intelligence, Competitor Profiling Business Analytics Processes Competitive Strategy Competitive, Positioning Strategic, Decision Making, Strategy Formulation, Business Performance, Business Agility Assessment

Qualifications

• PhD by Publication - Competitive Intelligence & Insight Management, De Montfort University, UK (2011)
• MBA – University of Warwick, UK (1992)
• Diploma in Management – Open University, UK, (1989)

Background

Dr Wright has 22 years of academic experience at De Montfort University including teaching, research, staff mentoring, introduction of in-company projects and live case study assessments on PG programmes, academic leadership and key roles in several organisational change initiatives. Her academic background also includes:

• Qualified Doctoral supervisor
• Qualified external and internal Doctoral examiner
• Faculty Research Leader
• University and Faculty Research Strategy Committee
• Curriculum Review, Dean of Faculty’s Taskforce for Employability Enhancement

Furthermore, Dr Wright has 20 years of industrial experience in the manufacturing sector, culminating in the development of strategies for diversification and acquisition with selected group companies. She was directly involved in the design and implementation for subsequent corporate integration.

Dr Wright holds multiple, member elected, roles within organisations in the UK and Internationally:

• Fellow, Council of Competitive Intelligence Fellows, USA
• Advisory Council Member, Institut für Competitive Intelligence, Germany
• Board Member, UK Competitive Intelligence Forum, London, UK
• Fellow Chartered Institute of Marketing, UK
• Executive Board Member,  Society of Competitive Intelligence Professionals, USA
• Board Member, Strategic Planning Society, London, UK

She has been Co-Editor for the US publication, Journal of Competitive Intelligence and Management and reviews academic submissions for, a number of highly rated refereed Journals.