Dr Kristen Marshall

Assistant Professor

PhD

Kristen Marshall is a Digital Marketing Lecturer with experience teaching across Marketing subjects including Global Strategy, Marketing Communications, Marketing Research, Marketing Ethics, Marketing and Innovation and Digital Marketing.

Her research interests include how digital platforms and mediums are used by consumers to explore identity and make purchase decisions. Her doctoral work explored how foodies make use of social media influencers to inform their food-based identities and food choices. 
 

Areas of interest

• Marketing, Digital Marketing, Social Media Influencers, Marketing Strategy, Consumer Behavior, Food and Drink Marketing

Qualifications

• BA (Hons) Design
• MBA
• PG Cert Teaching and Learning in Higher Education
• PhD

Background

Kristen is a Doctoral Candidate at Edinburgh Napier University where she worked as a GTA. She worked at Queen Margaret University as a Lecturer and served as an external examiner for Northumbria University.