BA (Hons) Fashion Marketing and Retailing

The course

Delivery type
Full-time: 3 years (BA) / 4 years (BA Hons)
Intake date



Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Ordinary degree students wishing to progress to the Honours fourth year will need to continue their studies in the UK.

Why study Fashion Marketing and Retailing at Heriot-Watt University's Dubai Campus?

  • Practical based programme with a strong emphasis on academic standards and ‘live’ collaborations.
  • Unique British fashion education where students are involved in the global marketing, promotion, advertising and retail process.
  • Praised highly for considerable active press and media coverage received since launching in Dubai.


The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai.  All graduates receive a British degree that is accredited by Royal Charter in the UK.

Course content

Second year

Students explore current ideas, issues and innovations related to fashion marketing and retailing. Students engage in a higher level of learning in the areas of Buying, Promotion, Advertising, Merchandising, Brand and Customer Awareness, and Product Analysis and Development. Presentation skills are enhanced with the use of CAD and the exploration of various media and website development via Digital Application. A greater understanding of market and consumer is delivered through industry projects and collaborations in this year.

Third year

Focuses on students becoming more actively involved in the fashion industry through a variety of interdisciplinary projects that enable development of appropriate skills and knowledge. At this higher level of study, students undertake courses in: Business Practice for Fashion, Management and Finance Reports, Industrial Styling and Trends Development.

Fourth year

Available at Heriot-Watt University in the UK.


Upon graduation, students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing, including:

  • fashion buying
  • promotion and advertising
  • fashion stylist
  • fashion sourcing
  • visual merchandising
  • fashion coordinator
  • fashion director
  • retail merchandiser
  • fashion public relations
  • fashion writer
  • retail logistics

Entry requirements

Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.

Second year entry

  • Successful completion of first year of a recognized degree programme in related field with a strong portfolio of work. Please contact the Recruitment and Admissions Office to discuss further.
  • Transfer students from other universities may be considered on a case-by-case basis.

To find out about the entry requirements for this programme, please send an email to

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).

Fees and funding

  • AED 65100 per year*

* All tuition fees inclusive of VAT

Additional studio fees

Studio fees of 682.50 AED per academic year apply for the first year of study only. The fee contributes towards the cost of drafting paper and card as well as muslin and thread used for prototype garments. The fee does not cover the cost of printing, sketchbooks, fabric for final garments, production equipment, art supplies or other materials. Note: the fee is only applicable to students who elect to undertake the 'Production and assembly' course in year 1.

Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.