BA (Hons) Fashion Marketing and Retailing

The course

Delivery type
4 years (full-time)
Intake date



Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Why study Fashion Marketing and Retailing at Heriot-Watt University's Dubai Campus?

  • Practical based programme with a strong emphasis on academic standards and ‘live’ collaborations.
  • Unique British fashion education where students are involved in the global marketing, promotion, advertising and retail process.
  • Praised highly for considerable active press and media coverage received since launching in Dubai.


The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai.  All graduates receive a British degree that is accredited by Royal Charter in the UK.

Student profile

Vrinda Suru

I enjoyed how students from different cultures and backgrounds, thoughts and creativity, came together and put together a great work of art. Learning in class from my fellow students and professors helped me gain more knowledge in the field and increased my potential to strive for better.

Vrinda Suru, Fashion Marketing and Retailing, BA (Hons)

Course content

This course is only open to students for third and fourth year.

Students looking to join from the first and second year, can enrol for the BA(Hons) Fashion Branding and Promotion programme.

Third year

Focuses on students becoming more actively involved in the fashion industry through a variety of interdisciplinary projects that enable development of appropriate skills and knowledge. At this higher level of study, students undertake courses in: Business Practice for Fashion, Management and Finance Reports, Industrial Styling and Trends Development.

Fourth year

In your final year, you’ll explore cutting edge retail innovations and sharpen your entrepreneurial instincts. We’ll help you take your Fashion writing skills to the next level and give you more and more opportunities to expand your events management expertise.


Upon graduation, students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing, including:

  • fashion buying
  • promotion and advertising
  • fashion stylist
  • fashion sourcing
  • visual merchandising
  • fashion coordinator
  • fashion director
  • retail merchandiser
  • fashion public relations
  • fashion writer
  • retail logistics

Entry requirements

Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.

Second year entry

  • Successful completion of first year of a recognized degree programme in related field with a strong portfolio of work. Please contact the Recruitment and Admissions Office to discuss further.
  • Transfer students from other universities may be considered on a case-by-case basis.

To find out about the entry requirements for this programme, please send an email to

English language requirements

Where English was not the medium of instruction at secondary school, applicants must demonstrate English language proficiency equivalent to IELTS 6.0 Academic (with no element below 5.5).

Fees and funding

  • AED 67704 per year*

* All tuition fees inclusive of VAT

Additional studio fees

Studio fees of 682.50 AED per academic year apply for the first year of study only. The fee contributes towards the cost of drafting paper and card as well as muslin and thread used for prototype garments. The fee does not cover the cost of printing, sketchbooks, fabric for final garments, production equipment, art supplies or other materials. Note: the fee is only applicable to students who elect to undertake the 'Production and assembly' course in year 1.

Scholarships and bursaries

See our range of degree entry, undergraduate, postgraduate taught and PhD scholarships and discounts.