We may store information about your visit using cookies (small files of letters and numbers which are sent by us to your computer or other access device when you visit our website) which we can access when you visit our corporate site in future. We do this for the following reasons:
- recognising your preferences so you don't need to re-enter them on every visit
- tracking progress through online applications
- monitoring site performance and content popularity
remarketing: using third party technologies to advertise online and make ads more relevant to you.
We use Google Analytics throughout our site to monitor site performance, content popularity and other quality indicators. Using this service may set up to five cookies from our site, all of which contain anonymous data:
|__utma (and _ga)||contains a unique ID to record visits from the same user||2 years|
|__utmb||records the start of a session||30 minutes|
|__utmc||a session cookie which only lasts while you view the site||Browser close|
|__utmt||indicates the type of request||2 minutes|
|__utmv||only used if more custom, detailed statistics are required||2 years|
|__utmz||records where a visitor came from previously||6 months|
|_CAN_BId||This is a User Identification cookie. It holds a unique (32-character) reference that identifies you each time that you return to the Website.||2 years|
|CAN_SId||Session Identification cookie. This holds a unique (32-character) reference which allows us to relate all the current tracking to a single Session||30 minutes|
Some of our pages are used for online services (such as making payments and submitting applications), which use 'session' cookies to login or progress through application stages, and are only present within the session. These cookies are strictly necessary to provide the service that the user has requested.
In addition to the cookies above, some third-party services we use also store cookies.
Some of our pages contain a Facebook share button, which sets a number of cookies if you are already logged into your account. For more information please see Facebook's Policy on Cookies, Pixels & Similar Technologies.
Heriot-Watt University uses third party technologies to advertise online and make ads more relevant (“Remarketing” – also known as ‘retargeting’).
These third parties include media partners such as Google, Bing, Facebook, Twitter and LinkedIn who make use of Remarketing cookies – both first party (such as Google Adwords and Google Analytics) and third party (such as DoubleClick) – to serve more relevant ads to users based on such users’ past visits to our Website, whether those users are on our Website or on other websites.
To find out how to control whether you see online interest-based ads from Facebook please visit the Facebook Help Centre.
To opt out of Google Remarketing or to control your ad preferences, please visit the Google Ad Preferences page.
To opt out of Twitter Remarketing please see Twitter Privacy Controls.
Remarketing cookies typically expire a maximum of 180 days from the time that the cookie is set or updated (whichever is the later).
We may also use personalisation cookies to build profiles relating to you and other visitors so that we can direct more relevant content to you based on your use of our Website.
We do not generally store any other personal data that you provided to us in your cookies.
We use ‘session’ cookies which enable you to carry information across pages of our Website and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Website is being used and to improve its structure.
We use ‘persistent’ cookies which are cookies that remain in the cookies file of your browser for longer and help us to recognise you as a unique visitor to the Website, tailoring the content of certain areas of the Website to offer you content that match your preferred interests.
On some of our web pages third parties may also set their own cookies (for example when you click social media sharing buttons or view embedded videos hosted on another Website). We cannot access the data stored in any such cookies (nor can such third parties access our cookies).