The Web Team has experience of setting up corporate social media accounts to support and enrich an organisation’s external-facing online presence. We currently help to manage a selected set of corporate social media channels for this purpose for the University.
Before getting involved in social media - whether for corporate or personal purposes - staff should also make themselves familiar with the Policy on staff use of web 2.0 technologies.
What is social media?
Social media defines the activities that integrate technology, social interaction and the sharing of words, images, video and audio.
Social media (or 'Web 2.0') is the term commonly given to websites, online tools and other interactive communication technologies that allow users to communicate or collaborate with each other by sharing information, opinions, knowledge and interests.
Social media involves the building of communities or networks, encouraging participation and engagement.
Some of the advantages we can gain by adopting these technologies include:
- increased and more effective communications
- transparency across the organisation
- encouraging collaborative knowledge-sharing among partner organisations
- ability to engage and interact with audiences on a wide scale at little or no cost
- demonstrating that we are ‘switched on’ to wider public opinion
What social media is Heriot-Watt involved in?
The Web Team has established and currently manages a corporate presence aimed at our external audiences on these social networks:
- Flickr: www.flickr.com/HeriotWattUni
- Twitter: www.twitter.com/HeriotWattUni
- YouTube: www.youtube.com/HeriotWattUni
If you'd like to promote your external news or events on these networks, please contact the Web Team.
Setting up your own social media channels
We can advise you on the best ways to approach social media for your specific needs. Please contact us before you begin so we can help you get the most out of these resources.
We have created a step-by-step social media guide to help you set up and manage your own social media presence. We can also provide training to help you get started and to demonstrate how certain technologies are supposed to be used in more detail.