Search engine optimisation
Many people still believe "if you build a website the search engines will find it" and then cannot understand why so few users visit their site. The majority of websites are found through search engines, primarily Google, Yahoo! and Bing.
Search engine optimisation (SEO) is the practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. If the site cannot be found by search engines we miss out on the opportunities provided by search.
There is no 'magic bullet' that will guarantee that your webpage appears on page one of Google, but there are a number of best practices that you can follow to improve your chances.
Our writing for the web guide provides you with an approach that incorporates SEO principles into web content creation. Writing text with the intention of improving its chances of retrieval by search engines is the single biggest difference between writing for print and the web. For that reason, it is often not appropriate to copy and paste from printed sources.
The web team can review and advise on content that you feel is not performing well in search and look at ways of improving its performance. This approach, known as Organic SEO takes time but has a lasting impact. The alternative approach is paid search listings such as the sponsored advertisements that appear at the top or right column of Google search results. We can advise on landing page and keyword selection for these campaigns.