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Fashion Communication BA (Hons)

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UCAS code
W640
Qualification
BA (Hons)
Duration
Up to 4 years
Study location
Scottish Borders
Delivery type
Full-time

Overview

This programme is aimed at students who are fascinated by the variety and diversity of ways that fashion and clothing is communicated, promoted and presented creatively to different audiences. Fashion Communication is the activity that supports or encourages the promotion and purchases of fashion products through photography, film, digital media, performance, music, advertising and journalism. The core elements of the programme aim to develop an awareness and understanding of all areas of contemporary popular culture – underpinned with an in-depth knowledge of contemporary fashion design and its context, to inspire original and dynamic ideas to communicate fashion to an international audience in the 21st century.

This programme is taught at our Scottish Borders Campus in Galashiels.

 
 

Programme content

Year 1

This broad common Level 1 for all Fashion, Communication, Marketing and Retailing students provides an introduction to students’ chosen programme and to the related pathways. Students are encouraged to research and develop individual strengths and skills in the analysis, evaluation and contextualisation of their work in the contemporary fashion marketplace.

Learning and teaching 

  • Scheduled learning: 33%
  • Independent study: 67%

Assessment

  • Written: 14%
  • Practical: 0%
  • Coursework: 86%
Year 2

Students will specialise and explore ideas in Fashion Communication in greater depth, through courses in Fashion Photography, Digital Application, Typography and Graphics, Promotion and Advertising. You will be introduced to new skills in all of these areas and be encouraged to research and develop an individual approach to subjects.

Learning and teaching 

  • Scheduled learning: 27%
  • Independent study: 73%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 3

Students will work on cross-disciplinary projects and fashion industry collaborations through a combination of independent study, team working and external projects in areas such as events and brand promotion. This external activity provides industry awareness, as well as giving first-hand knowledge of contextualising their work in the contemporary marketplace.

Learning and teaching 

  • Scheduled learning: 21%
  • Independent study: 79%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%
Year 4

Students will consolidate their skills and develop their individuality through the initiation, development and completion of a final degree project. This can take the form of a fashion magazine, fashion film, website or other form of contemporary fashion communication.

Learning and teaching 

  • Scheduled learning: 31%
  • Independent study: 69%

Assessment

  • Written: 0%
  • Practical: 0%
  • Coursework: 100%

Employability

85%
Working within 6 months of graduating

Work and study

This is what our BA (Hons)Fashion Communication students are doing six months after graduating:

  • 85% are working
  • 5% are studying
  • 0% are working and studying.

Managerial/professional position

  • 70% of those working are in a professional/managerial position six months after graduating.

Jobs

These are the most common jobs students go into six months after graduating:

  • Design occupations 
  • Sales occupations 
  • Managers, directors and senior officials 
  • Business and public service associate professionals

Entry requirements

Year 1

  • Highers ABBB including English
  • A-Levels BBB including English at a minimum of GCSE
  • Int. Baccalaureate 29 points

Year 2

  • HNC A in graded unit. Entry into Level 2 may be available for applicants who have completed an appropriate HNC/HND/BTEC (dependent upon places available).

Year 3

  • HND A in graded unit. Entry into Level 3 may be available for applicants who have completed an appropriate HND/BTEC (dependent upon places available).

Additional information

  • Portfolio Requirement: Once you have applied to UCAS you will be required to send us your portfolio. Portfolio submission is a prerequisite and will demonstrate an individual interest in fashion communication. This can be communicated through any media including traditional, observed and expressive drawing, painting, photography and digital media. Our portfolio requirements are explained in the Guidelines to Applicants for Portfolio Programmes.

Tuition fees

Tuition fees for 2016 entry (by residency status)
Status*Scotland / EU**England / Northern Ireland / WalesInternational
FeePaid by SAAS£9,000£13,500

* Your residency 'status' is usually defined as the country where you have been ordinarily resident for the three years before the start of your programme. Find out more about tuition fees.

** European Union countries, not including England, Northern Ireland or Wales.

Scholarships & bursaries

Featured scholarships

Bursaries for students from England, Northern Ireland or Wales starting undergraduate degree programmes in 2016

In addition to government maintenance loans and grants towards the costs of fees and living costs, we are offering generous financial support to attract and support eligible students from England, Northern Ireland or Wales:

View our full range of undergraduate scholarships